June 3, 2021 10:00 am
Published by Neil Verma
Most brand strategy frameworks you’ll find online are incomplete. Because they aren’t really brand templates: they’re design briefs that detail... View Article
May 27, 2021 10:00 am
Published by Neil Verma
The essential role of your brand logo is to help customers identify your company as the manufacturer or source of... View Article
May 20, 2021 10:00 am
Published by Neil Verma
Even on the good days, the business world can feel like it’s dog-eat-dog. Not even the biggest brands in the... View Article
May 13, 2021 10:00 am
Published by Neil Verma
All good things come to an end, including our Shopify stores. Whether you’re moving to a new platform, or close... View Article
May 6, 2021 10:00 am
Published by Neil Verma
What It Is, and How to Apply Brand Personality to Your eCommerce Brand It’s easy to be cynical about influencer... View Article
April 29, 2021 10:00 am
Published by Neil Verma
Every Shopify store comes with the a default URL of your store name.myshopify.com That might be okay when you’re starting... View Article
April 22, 2021 10:00 am
Published by Neil Verma
Introduction An increasingly important term for eCommerce entrepreneurs to get acquainted with is “the attention economy.” Entrepreneurs tend to focus... View Article
April 15, 2021 10:00 am
Published by Neil Verma
And Does Your Business Really Need One? Once you get passed the myth that branding consists of your brand name,... View Article
April 8, 2021 6:08 pm
Published by Neil Verma
Everything You Ever Wanted to Know About Brand Values – And Everything You Don’t Know. There’s a dirty secret in... View Article
April 8, 2021 2:10 pm
Published by Neil Verma
Not everyone wants to advertise that their store is using the Shopify platform. If you’ve noticed the default text in... View Article