Most brand strategy frameworks you’ll find online are incomplete. Because they aren’t really brand templates: they’re design briefs that detail... View Article
The essential role of your brand logo is to help customers identify your company as the manufacturer or source of... View Article
Even on the good days, the business world can feel like it’s dog-eat-dog. Not even the biggest brands in the... View Article
All good things come to an end, including our Shopify stores. Whether you’re moving to a new platform, or close... View Article
What It Is, and How to Apply Brand Personality to Your eCommerce Brand It’s easy to be cynical about influencer... View Article
Every Shopify store comes with the a default URL of your store name.myshopify.com That might be okay when you’re starting... View Article
Introduction An increasingly important term for eCommerce entrepreneurs to get acquainted with is “the attention economy.” Entrepreneurs tend to focus... View Article
And Does Your Business Really Need One? Once you get passed the myth that branding consists of your brand name,... View Article
Everything You Ever Wanted to Know About Brand Values – And Everything You Don’t Know. There’s a dirty secret in... View Article
Not everyone wants to advertise that their store is using the Shopify platform. If you’ve noticed the default text in... View Article
