Most brand strategy frameworks you’ll find online are incomplete. Because they aren’t really brand templates: they’re design briefs that detail the visual style and rules of a given brand. But a brand is much more than its...
The essential role of your brand logo is to help customers identify your company as the manufacturer or source of a product. So, the presence of the right logo is a critical trust signal to consumers that...
Even on the good days, the business world can feel like it’s dog-eat-dog. Not even the biggest brands in the world can afford to rest on their laurels because there’s always a new competitor around the corner....
All good things come to an end, including our Shopify stores. Whether you’re moving to a new platform, or close the chapter on your eCommerce journey, here’s how to close your Shopify store. If you’re not 100%...
What It Is, and How to Apply Brand Personality to Your eCommerce Brand It’s easy to be cynical about influencer culture and marketing, but it works for a reason. There’s a sensory limit to eCommerce. Photography can’t...
Every Shopify store comes with the a default URL of your store name.myshopify.com That might be okay when you’re starting out, but once your customer base begins to grow, you’ll want the more professional look of a...
Introduction An increasingly important term for eCommerce entrepreneurs to get acquainted with is “the attention economy.” Entrepreneurs tend to focus on the market economy. Which is just a fancy way of saying that most entrepreneurs are hyper-aware...
And Does Your Business Really Need One? Once you get passed the myth that branding consists of your brand name, logo, and website design, things can quickly get confusing. As a comprehensive business strategy, branding has to...
Everything You Ever Wanted to Know About Brand Values – And Everything You Don’t Know. There’s a dirty secret in eCommerce, one that even applies to some of its household names… Very few eCommerce companies are profitable...
Not everyone wants to advertise that their store is using the Shopify platform. If you’ve noticed the default text in your store’s footer and want to know how to remove Powered by Shopify from your store, just...
Your brand’s name is one of your most important business assets. It’s what your customers use to tell their friends about you. Whether you’re going through the branding process, rebranding, or your just tired of your Shopify’s...
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