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The essential role of your brand logo is to help customers identify your company as the manufacturer or source of a product. So, the presence of the right logo is a critical trust signal to consumers that they’re buying the real thing. But one of the unique challenges of owning an eCommerce brand as opposed… View Article

Even on the good days, the business world can feel like it’s dog-eat-dog. Not even the biggest brands in the world can afford to rest on their laurels because there’s always a new competitor around the corner. The moat you build around your business has to be constantly maintained, and re-dug, over and over. As… View Article

What It Is, and How to Apply Brand Personality to Your eCommerce Brand It’s easy to be cynical about influencer culture and marketing, but it works for a reason. There’s a sensory limit to eCommerce. Photography can’t replace the power of holding a product in your hands. And no product description or search bar can… View Article

Every Shopify store comes with the a default URL of your store name.myshopify.com That might be okay when you’re starting out, but once your customer base begins to grow, you’ll want the more professional look of a custom domain name. It’s easier for your customers to remember, boosts your SEO, and helps to build your… View Article

And Does Your Business Really Need One? Once you get passed the myth that branding consists of your brand name, logo, and website design, things can quickly get confusing. As a comprehensive business strategy, branding has to cover a lot of ground, and a lot of detail to keep track of. There’s also an inundation… View Article

Everything You Ever Wanted to Know About Brand Values – And Everything You Don’t Know. There’s a dirty secret in eCommerce, one that even applies to some of its household names… Very few eCommerce companies are profitable (and brand values might have something to do with it) Why? Because most eCommerce brands fall into the… View Article