The Ultimate – and Structured – Brand Strategy Framework
June 3, 2021 10:00 amMost brand strategy frameworks you’ll find online are incomplete. Because they aren’t really brand templates: they’re design briefs that detail... View Article
Categories for Branding
How to Trademark or Copyright a Logo
May 27, 2021 10:00 amThe essential role of your brand logo is to help customers identify your company as the manufacturer or source of... View Article
The Ultimate Guide to Co-Branding
May 20, 2021 10:00 amEven on the good days, the business world can feel like it’s dog-eat-dog. Not even the biggest brands in the... View Article
An In-Depth Guide to Brand Personality
May 6, 2021 10:00 amWhat It Is, and How to Apply Brand Personality to Your eCommerce Brand It’s easy to be cynical about influencer... View Article
The Ultimate Guide of the Why, What and How of Brand Mission
April 22, 2021 10:00 amIntroduction An increasingly important term for eCommerce entrepreneurs to get acquainted with is “the attention economy.” Entrepreneurs tend to focus... View Article
What is a Brand Vision and how to build it?
April 15, 2021 10:00 amAnd Does Your Business Really Need One? Once you get passed the myth that branding consists of your brand name,... View Article
The Ultimate and Complete Guide to Brand Values
April 8, 2021 6:08 pmEverything You Ever Wanted to Know About Brand Values – And Everything You Don’t Know. There’s a dirty secret in... View Article