A Branding Blueprint That Provides A Rock Solid
Foundation For Long-Term Ecommerce Success

eCommerce is evolving, and the only way to stand out today is with a compelling brand. If branding is the answer, why is hardly anyone using it? Because branding is profoundly misunderstood among eCommerce executives and entrepreneurs. And because there’s virtually no guidance on how to make branding work for the unique challenges of online shopping – and traditional retail branding won’t cut it. Neil is the perfect teacher in this arena. Although he currently is the Founder of eBrandBuilders, he started his career, following an Ivy League MBA, in the corporate branding world. There, he managed a $100 insurance P&L, spearheaded the launch of a new bank, and executed the digital strategy of another retailer. 7 years ago, tired of the corporate grind, he resigned to forge his own path in eCommerce. And quickly failed. Twice. It was then he reached back into his roots, and rigorously applied his branding experience to analyzing the top 200 eCommerce companies in order to discover how branding works online. From this, he distilled the 7C’s of eCommerce branding, a process that helped him launch 3 eCommerce businesses in the health beauty space and had a bonafide exit with his portfolio of eCommerce stores. Core to his teaching is that branding is the competitive moat you can build today, and while digital marketing is an important part of this larger strategy, continuing to rely on it alone will only leave you trapped in the feast-or-famine cycle.

Ren Moulton is a published author of both (short) fiction and non-fiction, copywriter, product & brand designer and new brand and product developer and strategist, and Managing Partner of EGG Design & CD at SoulNamer in addition to performing as CEO, CPO, and CMO for U.S.-based corporations and start-ups over the last two decades. An obsessive creative, marketer, product designer-cum-commercial inventor, Ren’s won numerous product and brand design awards, from IDSA’s International Design Excellence Award (3s) to the Dieline Award in Brand Packaging Design Excellence. Ren’s been interviewed on CNN as a market innovator and CNBC for product innovation, profiled in Packaged facts (McKinsey study as brand innovator), and holds several patents in multiple categories, from smart energy to multi-sensory communication the latter co-developed through a NASA SATOP grant. Ren started working with Neil on eBrandBuilders in 2018, focusing on creating course content that was based on best-in-class real world brand development practices and processes, embedding and customizing the content specific to ecommerce application and implementation, augmented by Neil’s own “for ecommerce” discoveries….This is why eBrand Builders is both the first formal end-to-end online brand development and design curriculum, and also the first optimized for ecommerce implementation, based on real-world testing and use.