Finally!

A Branding Blueprint That Provides A Rock Solid
Foundation For Long-Term Ecommerce Success

ECOMMERCE BRANDING BOOK

Discover and Deploy the Same Systems Top 100 eCommerce
Brands Use To Build 7 Figure+ Scalable Businesses!

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THE 7C
FRAMEWORK

  • Build an unforgettable brand from the ground up with our time-tested, “no-BS” system for doing ecommerce right, and eliminate guesswork and confusion for a clear cut path to success.
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THE STRATEGY
CANVAS

  • Map out your business’s 7C trajectory with this powerful, single page template to guide your business’ future direction, align your team, and smartly allocate resources.
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SYSTEMIZED
LEARNING

  • Be guided through the step-by-step path of building an unforgettable D2C brand, with REAL case studies that allows you to model the success of top level brands and implement while you learn.

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THE 7C BREAKDOWN:
PREVIEW THE 7C’S YOU’LL MASTER

step

CORE

Develop an “inside-out” strategy driven by your brand’s purpose and work your way out layer after layer leading to an external brand representation that is in perfect alignment with your internals.

step

CUSTOMERS

The Customer persona is tablestakes. But your customers truly become “yours” only when you help them become the people they want to be. With the help of our prototyping and frameworks, learn how to create emotional resonance with your audience.

step

COMMUNITY

Take your strong understanding of that one customer, find 1,000 similar individuals and you have the foundation of compelling community. Explore the 9 steps that it takes to build such a follower base that transcends transactions and roots for your brand.

step

COMPETITION

Stop competing on price and uncover your brand’s “soleness,” with eBrandBuilders Option Planning Matrix that will allow to carve the unique appeal of your brand helping you stand-out and motivate customers to pay a premium.

step

CREATIVE

Anchor your creative assets in your brand purpose and strategy to create a meaningful visual identity that is an accurate representation of your brand’s core. We cover brand name, logo, color palette, typography, and packaging.

step

CONTENT

Content cannot operate in isolation. Explore how we use the Content Creation Framework to generate content based on everything that we have learned from the first 5C’s. Enabling you to seamlessly produce content that speaks to your customer’s interest, represents your differentiation, and picking topics is not a mystery anymore.

step

CHANNEL

It culminates with Channel, an intentionally designed last step in the brand building process. The selection of your brand touchpoints is a function of your brand tribe and which platform(s) houses that tribe. We delve into everything from Influencer Marketing to Facebook Advertising.

WHO
SHOULD
READ
THIS BOOK

ECOMMERCE
OWNERS

The sales are trickling in, but growth has stalled, and you are tired of moving from one tactic to another. You’re overwhelmed with the ever-expanding to-do list and eager to have overarching strategy that drives your business forward.

PURE AMAZON
SELLERS

You have achieved some degree of success on Amazon, but copy-cat sellers, counterfeit items, and vanishing listings are the bane of your existence. Competition is only getting more intense and you wonder if you actually have a business.

NEW ECOM
ENTRANTS

You understand that you are stepping into eCommerce 2.0 with the heydays now being replaced by an increasingly complex, competitive, and inconstant marketplace. You want to get it right at the onset.

WHY A BOOK ON ECOMMERCE BRANDING?

There are a lot of myths about branding in the eCommerce world, and they’re standing between you and a 7-figure business. Checkout, the eCommerce Branding Book, dispels these myths and teaches you how to build an eCommerce brand with a logical, step-by-step process. After tirelessly researching the top 200 eCommerce brands and what makes them tick, the 7C method emerged as a proven blueprint for the best practices in eCommerce today.

Neil Verma

NEIL VERMA

Published author, brand strategist, product developer, marketing maven, eCommerce executive, eLeadership/digital specialist

eCommerce is evolving, and the only way to stand out today is with a compelling brand. If branding is the answer, why is hardly anyone using it? Because branding is profoundly misunderstood among eCommerce executives and entrepreneurs. And because there’s virtually no guidance on how to make branding work for the unique challenges of online shopping – and traditional retail branding won’t cut it. Neil is the perfect teacher in this arena. Although he currently is the Founder of eBrandBuilders, he started his career, following an Ivy League MBA, in the corporate branding world. There, he managed a $100 insurance P&L, spearheaded the launch of a new bank, and executed the digital strategy of another retailer. 7 years ago, tired of the corporate grind, he resigned to forge his own path in eCommerce. And quickly failed. Twice. It was then he reached back into his roots, and rigorously applied his branding experience to analyzing the top 200 eCommerce companies in order to discover how branding works online. From this, he distilled the 7C’s of eCommerce branding, a process that helped him launch 3 eCommerce businesses in the health beauty space and had a bonafide exit with his portfolio of eCommerce stores. Core to his teaching is that branding is the competitive moat you can build today, and while digital marketing is an important part of this larger strategy, continuing to rely on it alone will only leave you trapped in the feast-or-famine cycle.

Neil Verma

REN MOULTON

Published author, copywriter, product & brand designer, new brand and product strategist, multiple patent holder

Ren Moulton is a published author of both (short) fiction and non-fiction, copywriter, product & brand designer and new brand and product developer and strategist, and Managing Partner of EGG Design & CD at SoulNamer in addition to performing as CEO, CPO, and CMO for U.S.-based corporations and start-ups over the last two decades. An obsessive creative, marketer, product designer-cum-commercial inventor, Ren’s won numerous product and brand design awards, from IDSA’s International Design Excellence Award (3s) to the Dieline Award in Brand Packaging Design Excellence. Ren’s been interviewed on CNN as a market innovator and CNBC for product innovation, profiled in Packaged facts (McKinsey study as brand innovator), and holds several patents in multiple categories, from smart energy to multi-sensory communication the latter co-developed through a NASA SATOP grant. Ren started working with Neil on eBrandBuilders in 2018, focusing on creating course content that was based on best-in-class real world brand development practices and processes, embedding and customizing the content specific to ecommerce application and implementation, augmented by Neil’s own “for ecommerce” discoveries….This is why eBrand Builders is both the first formal end-to-end online brand development and design curriculum, and also the first optimized for ecommerce implementation, based on real-world testing and use.

WANT TO KNOW MORE?

The 7C Method is the result of an exhaustive study of the top 200 ecommerce sites combined with insider branding techniques and secrets of giant corporate brands.

We’ve helped dozens of clients transform from product hustlers into real brands, growing to 7-figures within 12-15 months.

Check out our exclusive Masterclass to see the 7C’s in action for one of our clients and find out how we can help you reach your personal and professional goals.

GET IN TOUCH WITH US!