- Build an unforgettable brand from the ground up with our time-tested, “no-BS” system for doing ecommerce right, and eliminate guesswork and confusion for a clear cut path to success.
- Map out your business’s 7C trajectory with this powerful, single page template to guide your business’ future direction, align your team, and smartly allocate resources.
- Be guided through the step-by-step path of building an unforgettable D2C brand, with REAL case studies that allows you to model the success of top level brands and implement while you learn.
THE 7C BREAKDOWN:
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Develop an “inside-out” strategy driven by your brand’s purpose and work your way out layer after layer leading to an external brand representation that is in perfect alignment with your internals.
The Customer persona is tablestakes. But your customers truly become “yours” only when you help them become the people they want to be. With the help of our prototyping and frameworks, learn how to create emotional resonance with your audience.
Take your strong understanding of that one customer, find 1,000 similar individuals and you have the foundation of compelling community. Explore the 9 steps that it takes to build such a follower base that transcends transactions and roots for your brand.
Stop competing on price and uncover your brand’s “soleness,” with eBrandBuilders Option Planning Matrix that will allow to carve the unique appeal of your brand helping you stand-out and motivate customers to pay a premium.
Anchor your creative assets in your brand purpose and strategy to create a meaningful visual identity that is an accurate representation of your brand’s core. We cover brand name, logo, color palette, typography, and packaging.
Content cannot operate in isolation. Explore how we use the Content Creation Framework to generate content based on everything that we have learned from the first 5C’s. Enabling you to seamlessly produce content that speaks to your customer’s interest, represents your differentiation, and picking topics is not a mystery anymore.
It culminates with Channel, an intentionally designed last step in the brand building process. The selection of your brand touchpoints is a function of your brand tribe and which platform(s) houses that tribe. We delve into everything from Influencer Marketing to Facebook Advertising.
The sales are trickling in, but growth has stalled, and you are tired of moving from one tactic to another. You’re overwhelmed with the ever-expanding to-do list and eager to have overarching strategy that drives your business forward.
You have achieved some degree of success on Amazon, but copy-cat sellers, counterfeit items, and vanishing listings are the bane of your existence. Competition is only getting more intense and you wonder if you actually have a business.
You understand that you are stepping into eCommerce 2.0 with the heydays now being replaced by an increasingly complex, competitive, and inconstant marketplace. You want to get it right at the onset.
WHY A BOOK ON ECOMMERCE BRANDING?
There are a lot of myths about branding in the eCommerce world, and they’re standing between you and a 7-figure business. Checkout, the eCommerce Branding Book, dispels these myths and teaches you how to build an eCommerce brand with a logical, step-by-step process. After tirelessly researching the top 200 eCommerce brands and what makes them tick, the 7C method emerged as a proven blueprint for the best practices in eCommerce today.
WANT TO KNOW MORE?
The 7C Method is the result of an exhaustive study of the top 200 ecommerce sites combined with insider branding techniques and secrets of giant corporate brands.
We’ve helped dozens of clients transform from product hustlers into real brands, growing to 7-figures within 12-15 months.
Check out our exclusive Masterclass to see the 7C’s in action for one of our clients and find out how we can help you reach your personal and professional goals.