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The 9 Myths of Branding

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eBrandcast / All Episodes

One of the most powerful ways to increase your business’s credibility is by securing a celebrity endorsement. Like is or not, humans are social creatures, and that means we’re easily influenced by the opinions of aspirational figures. But are these kinds of endorsements really relevant to eCommerce? Compared to influencer marketing, celebrity endorsements feel traditional… View Article

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You may not know that back in the 2000’s, Apple and Facebook a good, mutually beneficial relationship. But since Tim Cook took over for Steve Jobs in 2011, a cold war between the brands broke out. With the launch of the iOS 14.5 update, however, Apple is taking direct aim at Facebook, and the war… View Article

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One of the reasons branding is misunderstood by entrepreneurs, is that many of its important elements and concepts sound too vague to be practical. “Brand personality” is a perfect example. It’s a term you’ve probably heard many times, but have no idea what it really is, or means. Personality in people is the fusion of… View Article

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Branding is a process, not a destination. For the master branders of the world, it’s a job that never ends. And naturally, the question of a major rebrand is an inevitable inflection point for businesses. However, most of us think of rebranding as either a shiny new logo or a Hail Mary after a reputation… View Article

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