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The 9 Myths of Branding

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eBrandcast / All Episodes

Social proof is no longer just about reviews. But with the increasing levels of distrust in corporations and institutions, having a strong brand purpose beyond profits is one of the best ways to build social proof that signals your brand can be trusted. Today, brands that take their social responsibility seriously are being rewarded with… View Article

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Without the in-person interaction of a physical store, eCommerce brands need to carefully design their brand experience to build and maintain an emotional connection with customers. With so many options online, a lack of emotional connection to your brand renders you invisible. In today’s episode, we help you get a handle on crafting a great… View Article

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The rise of eCommerce has drastically changed the traditional retail market. With record store closings year-after-year, it seems obvious that eCommerce is signaling the end of brands. With more effective marketing tools, and more access to billions of consumers around the world, branding certainly feels like a print and TV ad relic of the past…. View Article

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At eBB, we advise a holistic approach to building a business. But that’s not to say that the branding process is where your work on your brand will account for all the skills you’ll develop or need over the course of growing your business. In today’s episode, we take a closer look at the discipline… View Article

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