The 9 Myths of Branding

eCommerce is driven by metrics, data, and analytics, which can often make it easy to forget what really drives your brands growth: people. How we shop may have changed, but why we buy hasn’t. Fundamentally, people are just looking to meet their needs and improve their lives. Branding is the art of communicating to consumers… View Article

One of the very first steps in the branding process is to clearly define your brand’s values. At eBB, brand values are an integral part of your brand’s core for a reason: because they help you connect emotionally with your target customers. They also give your brand’s identity clarity and meaning, and provide standards by… View Article

One of our mantras at eBB is that eCommerce has only changed how consumers buy, but it hasn’t changed why we buy. Unlike eCommerce, whose rules and best practices seem to change by the hour, understanding consumers psychology can give you a lot more stability in how your run your business. Understanding how it translates… View Article

In today’s episode, we tackle one of the most controversial questions raging in the eCommerce world: whether you should host your online business on Amazon or build your own branded website. While Amazon gives you the advantage of speed and simplicity, more and more entrepreneurs are no longer relying on Amazon as their sole revenue… View Article