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The 9 Myths of Branding

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eBrandcast / All Episodes

Massive eCommerce success is synonymous with the DTC giants of the last decade like Casper and Warby Parker, but the DTC business model that once revolutionized retail is losing its relevance. These brands appealed to consumers on a few key advantages: a better product at a lower cost, greater convenience, and exclusivity. Advantages that have… View Article

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Today’s episode takes a short vacation from our usual focus on eCommerce and turns to the world of video games. As eCommerce brands lean into social proof to gain consumer trust, the video game industry offers a powerful lesson: the importance of user-generated content, and why you should be using it for your business. Of… View Article

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One of the central goals of branding is to clarify and showcase what’s unique about your brand. And effectively differentiating your business from your competitors in the minds of consumers is critical for your long-term stability. But unlike in-store retail, almost all of your brand assets online are intellectual property, and unfortunately, there are plenty… View Article

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Social proof is no longer just about reviews. But with the increasing levels of distrust in corporations and institutions, having a strong brand purpose beyond profits is one of the best ways to build social proof that signals your brand can be trusted. Today, brands that take their social responsibility seriously are being rewarded with… View Article

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