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The 9 Myths of Branding

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eBrandcast / All Episodes

February 9, 2021 |

A Brief History of Branding

eCommerce may have changed the way we discover and buy products, but it hasn’t fundamentally changed why we buy. Today’s episode dives into the history of branding, from marking livestock to digital marketing, in order to reveal how branding has always served the same core functions: to build trust, create a unique identity, and simplify… View Article

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February 2, 2021 |

The 9 Myths of Branding

In the first ever episode, I explore the single best way to accelerate your eCommerce business: branding. Unfortunately, branding is an underused strategy in eCommerce because it’s misunderstood. Too often, entrepreneurs see branding as outdated and irrelevant in comparison to micro-targeting and digital advertising tools. But how can you effectively target qualified leads if you… View Article

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