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The 9 Myths of Branding

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eBrandcast / All Episodes

February 2, 2021 |

The 9 Myths of Branding

In the first ever episode, I explore the single best way to accelerate your eCommerce business: branding. Unfortunately, branding is an underused strategy in eCommerce because it’s misunderstood. Too often, entrepreneurs see branding as outdated and irrelevant in comparison to micro-targeting and digital advertising tools. But how can you effectively target qualified leads if you… View Article