
Our DNA: eCommerce, eNtrepreneurship, and eStrategy
Our team built some of the world’s most agile brands—brands that thrive on change, bricks and mortar brands that came to us – to give them new life. We were also involved in bringing digital into agencies before running our own. Oh, and we happen to have a few serial ecommerce entrepreneurs in the mix. So is there any question why we wouldn’t take a step back and realize we were made for digital brand and business services specifically for the businesses we’ve loved form the inside, ecommerce?
From Cosmetics to Cosmonauts!
Point is, we’ve been there. On all fronts. And we’re not even gray hairs yet (well, Jon is getting there). We’ve banged out heads (literally), when a shipment of “great cosmetics” from Japan, that we were backordered on arrived in warehouse, beautifully repackaged (thanks to one of us), only to open one up to find after 6 months of working with the vendor somehow clearly packaged “cosmetics” were “cosmonauts” (as in action figures! Plus- who even calls “astronauts” cosmonauts- you’d think the Japanese would screw up that translation last). Then, we were rubbing our heads at the same company a year later from the champagne hangover after BUYING a cosmetics factory to keep up with, well, a staff of 60 and the demand that justifies them being there (and buying them all that champagne).
